How to Choose the Perfect Custom Neon Sign or LED Advertisment Sign for Your Business

A custom neon sign or LED sign can transform your business’s visibility and create a lasting impression. Whether you’re aiming to attract foot traffic, enhance your interior design, or strengthen your brand identity, the right neon sign makes all the difference. This guide will help you choose the perfect custom neon sign for your business.

1. Define Your Purpose

Start by identifying the primary purpose of your custom neon sign or commercial LED signage:

• Attract Foot Traffic: Choose bold, colorful designs with high visibility.

• Enhance Interior Decor: Subtle, strategically placed signs create ambiance.

• Boost Brand Visibility: Custom signs featuring your logo and brand colors reinforce identity.

2. Reflect Your Brand Identity

Your branded neon sign or custom business sign should reflect your brand’s personality and style:

• Colors: Use your brand’s color palette for consistency.

• Fonts: Pick typography that aligns with your brand image — playful, sleek, or professional.

• Imagery: Incorporate logos, icons, or taglines that represent your business.

3. Choose the Right Size and Placement

Effective sizing and strategic placement for your indoor and outdoor signage ensure your sign stands out. If you have a storefront you have to think strategically about your Business Sign Placement. Is there space above the entrence? Where is the best spot for highest visibility? Can it be placed on top of the building? If not, do you have a big window storefront where the sign can be placed inside to make your brand visible? Whats the best Neon Sign or Advertisement Sign dimensions to give a esthetic experience to the viewers?

• Outdoor Signs: Large, weather-resistant designs with high visibility.

• Indoor Signs: Creative, decorative signs that enhance atmosphere.

• Viewing Distance: Ensure your text and design are legible from key vantage points.

4. Explore Design Options

Consider the different styles and materials available to match a modern or luxurious business signage or give a nostalgic touch to your place:

• Glass Neon: Classic look with vibrant colors and a nostalgic feel.

• LED Neon: Energy-efficient, durable, and versatile with various effects for a perfect Neon Sign Design to match your brand. We can use our standard colors or use RGB/Pixel LED's to match your corporate identity best possible. Another feature we offer is to print and paint the backplate with your branded color to match your CI perfectly. There are no limits for your creativity! If you want an more professional luxurious look we offer Neon Signs made out of acrylic fronts.

• Lightboxes: Good for big surfaces and detailed designs. They can be standalone for fairs and events, mounted on walls for big outdoor signage or also hanging from ceilings if you want to place them in front of your storefront window.

• Frontlit Signage: Modern look with full lit up front side. Acrylic front can be printed in any desired color to match your branding. Perfect for big signs indoors and specially outdoors to catch the attention from your potential customers. The letters can be mounted directly to the wall, on a rail or a painted backplate for easy installation.

• Backlit Signage: Perfect choice if you want to give your clients an luxurious feeling. The fronts are made out of metal and can be painted in every color or given a shiny or brushed gold touch. Those can be mounted directly to a wall or on a backplate.

5. Plan Your Budget

Understand the financial aspects of your sign investment:

• Product Cost: Includes design, manufacturing, and delivery. LED Neon Signs and Lightboxes are a cost-effective and affordable Business Signage solutions to make your brand visible. Bigger advertisement signage like acrylic backlit or frontlit Signs are more expensive. Backplates are adding costs to to the pricing.

• Installation: LED Neon Signs are easy to install and don't need an electrician. They are a cost effective way if you want to install them by yourself. Bigger signs with backplates can theoretically also be installed by yourself. They come with a template so you know exactly where to drill the holes. If you dont want a backplate and install the separate parts/letters directly on the wall its getting more expensive since it needs a professional installation. Traditional Gas Neon Signs need an certified electrician with high voltage certification for the installation in case the transformer is not placed to the Neon sign construction.

• Maintenance: LED signs generally offer lower maintenance costs. Depending on how exposed they are to the nature they need some cleaning from time to time.

• Energy Efficiency: LED signs consume less power, saving on long-term costs. Traditional Neon Signs with Gas made out of glass tubes are higher in energy consumption.

6. Ensure Regulatory Compliance

Avoid legal issues by following local rules for business signage regulations. In Switzerland they are localy handled at the city level. Depending on the locations and the building  the traffic and historical monument protection offices also needs to be involved:

• Permits: Check if you need approval for outdoor installations. Send applications with all relevant informations, pictures and visualizations.

• Zoning Laws: Ensure your sign’s size, brightness, and placement align with regulations.

If you need help with this process we are happy to assist you or take the whole process over for you. We are in touch with many of the responsible offices and coworkers.

7. Choose a Reliable Supplier

Its important to choose the best suitable Neon Sign / Advertisement Sign Supplier for your project. Work with experienced professionals and check their experience and reviews on google for high quality and service. Its always good to have a local company and direct person to talk to. Check if you can make an appointment or a videocall so they can explain you more about the products and their possibilities to help you creating the best suitable sign for your project.

• Proven Experience: Look for a portfolio of successful business signage.

• Availability: Check if they are available for a Meeting to give you advices for your project and showcase their products.

• Customization: Ensure the supplier offers a wide range of design options.

• Installation: Do you need help with the installation? 

• Lead times: How fast do you need your signs? Always ask for current leadtimes to make sure you get your brand shining on time!

• After-Sales Support: Prioritize companies that provide maintenance and customer service.

Conclusion: Make Your Business Shine Bright

A custom neon sign or any other advertisement signs are a powerful branding tool when designed with strategy and creativity. By aligning your sign with your business goals, brand identity, and practical needs, you’ll create a striking visual that captivates and informs.

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Ready to elevate your business’s visibility? 

Contact us and let’s design your perfect neon sign today!

At Neon Dreams, we love helping brands come to life with captivating custom LED neon signs. If neon signs aren't your style, we offer a variety of other LED options, including acrylic signs, lightboxes, marquee letters, and Pixel LED tubes.

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